Despite what people think, Twitter continues to maintain its status as a popular social media platform. The latest statistics show that there are 500 million Tweets sent each day, that’s 6 000 Tweets every second.
Financial advisers tend to spend the bulk of their focus either on Facebook or LinkedIn. Even though these are incredibly important platforms, one should not underestimate the value of Twitter.
In a recent article on the IRIS web platform, Marina Grindle shared five benefits of Twitter for Financial Advisors.
| 1. | Twitter is great for prospecting
With more than 300 million members, Twitter represents a huge potential client base for financial advisors. Finding new followers on Twitter is a great way to connect with new prospects. |
| 2. | Twitter is great for sharing content
Twitter is a must for posting your new blog posts, infographics, webinars and anything else you are creating. |
| 3. | Twitter is excellent for driving traffic
Twitter gives you the opportunity to continually provide links back to your website which can inspire existing clients to take additional actions. |
| 4. | Twitter is a social endorsement
Just having a presence on Twitter is a signal to your clients and prospects that you are embracing new forms of communication. |
| 5. | Twitter is a great way to get news and stay up to date with clients
By following clients and prospects, you can keep up to date with what is happening in their lives. |
Click here to read Marina Grindle’s article where she shares some of the strategies to implement.
