Facebook is not just for posting selfies and sharing images of your pets and family. Facebook is also a tool, if used correctly, to raise your visibility as financial advisor and building an audience.
But before starting any new marketing effort, including Facebook, Blair Kelly explains in a blogpost that you should answer a few questions.
|●||What Is my unique value proposition? How is my practice different from other Financial Advisors in my area?|
|●||What is my biggest strength? Is it my services? My Process? My Approach?|
|●||Why do I do what I do? Do I want to educate others? Help people invest? Get out of debt? How can I communicate my “why” to prospective clients?|
|●||What types of clients do I serve best? Do I have a niche market?|
According to Kelly, your answers will serve as a guide when building your Facebook profile.
For example, if you are a financial advisor trying to attract new clients who are 5-10 years away from retirement, then your online marketing approach should be to produce content specifically geared toward this group. The more enticing and interesting the content you share, the more clicks, “likes”, comments and shares you can potentially get.
Click here to read her blogpost that also includes details and steps on how to create your Facebook page.