“Aside from the controversy it’s found itself in because of its involvement in spreading ‘fake news,’ Facebook is still possibly the most powerful social media platform on Earth”, Johnny Sandquist, owner of Three Crowns Copywriting and Marketing, recently shared in an blog post published on the Covisum website.
He further explains that although the social network was exclusively built for college students, statistics indicate that more than a third of Facebook’s users are older than 45 years old. Yes, believe it or not, Facebook is the place where grandparents go to check in with their grandkids, share cooking recipes, and get local news.
In South Africa there has been an annual growth of 28% in active social media users between January 2018 and 2019. In a recent survey, 82% of internet users reported that they use Facebook. In June 2019 there were an estimated 17,1 million Facebook users in South Africa, which accounted for 29.3% of its entire population.
“Given its high usage among people who can be considered pre-retirees or in retirement age, Facebook can be a natural place for your advisory firm to put your attention”, he advises.
In an informative article he shares a few best practices to consider if you want to reach the people who need to hear from you most.
“Whenever you create marketing communications for your firm, remember to always begin with your audience first. Focus on what’s important to them, and how you can provide value that will help them solve a problem in their life”, Sandquist concludes.