“Aside from the controversy it’s found itself in because of its involvement in spreading ‘fake news,’ Facebook is still possibly the most powerful social media platform on Earth”, Johnny Sandquist, owner of Three Crowns Copywriting and Marketing, recently shared in an blog post published on the Covisum website. He further explains that although the social […]
According to LIMRA, an international company specialising in research and education in the financial services industry, financial advisors could stand to benefit from having more of a presence on social media, especially if they are looking to work with younger consumers. Although their research is based on an American sample, the results can be educational […]
Social media is becoming an increasingly important dynamic in disaster response; one that the authorities must engage with in order to remain current. This is particularly important given the potential for both intentional and unintentional misinformation. This was one of the key points of the independent disaster report that was released by Santam last Thursday. […]
Opening a social media account is easy. But, simply opening an account and posting a few updates is not good enough to say that you have accomplished social media. By avoiding some basic missteps, many businesses, including financial advisors, have the ability to increase ROI and create more opportunities from their social media accounts. Greg […]
The 2019 Social Media Landscape Report showcases the South African digital and social media trends. The report confirms that social media is growing rapidly in South Africa, with users constantly finding ways to use each platform effectively and brands finding better ways to engage. The latest statistics (and its growing by the day) show the […]
Although fake news may seem new, it’s just the platform that has changed. Propaganda has been around for years, and the online platforms are now the latest method of communication that is abused to spread lies and misinformation. Wikipedia describes fake news (or junk news or pseudo-news) as “a type of yellow journalism or propaganda […]
The purpose of the POPI Act is to ensure all South African institutions conduct themselves in a responsible manner when collecting, processing, storing and sharing another entity’s personal information by holding them accountable should they abuse or compromise personal information in any way. Linda Graham from FinCommunications recently questioned how the rules of POPI apply […]
Nowadays everyone has a social media account. In some cases employees also use their personal social networking accounts for work. The question now is: who actually owns those accounts? Even if you’ve never ever used it to manage a company page ‘your LinkedIn account’ may actually belong to your employer based on your employment contract. […]
Whether you like it or not, social media and technology have changed the way that we do business. It has changed the way that we interact, not only with our friends, but also with our clients. A recent US research study has shown that 81% of the financial advisors surveyed are using social media in […]
It’s the start of 2018 and you have done your annual planning. Does this include the implementation of a digital channel as part of your marketing and client interaction? Here are a few reasons why you should: Of South Africa’s total population of just over 57 million, 30 million has access to the internet, a growth of […]
