During the COVID-19 pandemic, 74% of U.S. financial advisors who used social media for business initiated new relationships or onboarded new clients, according to the Putnam Investments Social Advisor 2020 Study. The research found that 55% of advisors who initiated new client relationships say they had increased their use of social media during the pandemic. […]
As a financial advisor, it is key that you utilise social media as a part of your overall marketing strategy. It not only boosts your engagement with clients, but gives people access to your content and increases your leads. However, success in the social media space does not happen overnight. While it’s great to increase […]
A recent phenomenon on the popular social media platform, TikTok, called ‘Fintok’ is causing concern that viewers could be vulnerable to financial misinformation. Many of these videos come across as “get-rich-quick” schemes – showing off cars, big houses or private islands. They also share financial advice nuggets, or promote buying certain stocks with catchy titles […]
One year since the country entered lockdown, digital payments have become the norm for convenient and safe transactions. Illustrating this trend, online payment gateway PayFast saw a 412% increase in payments made using QR codes between 01 March 2020 and 28 February 2021. Some of the fastest new growth industries include online alcohol sales, bakeries […]
I don’t have many followers on social media. Am I doing something wrong? Should I just close my account? The number of followers that financial advisers have is not a reflection of how likely they are to attract prospects from social media marketing. According to many social media experts in the financial service space, the […]
The COVID-19 pandemic turned 2020 into an unprecedented year, leading to changes in the way we live and work. In 2021, some of these trends are likely to continue, reshaping everything from the way we do business to the financial landscape. One of these is the increase in social media usage. Various reports and statistics […]
New entrants, African Bank and Discovery Bank, claimed the first and last positions respectively in BrandsEye’s annual South African Banking Sentiment Index. In its fifth year of producing the Index, BrandsEye collected more than 2 million social media posts from consumers about South African banks from September 2019 to August 2020. The posts are analysed […]
“Amid the coronavirus pandemic, financial advisors are flocking to social media in order to maintain contact with clients and prospects and to stay abreast of developments in their industry,” according to research released by Greenwich Associates. The research examined the growing role of social media as an influencer of/for financial advisors. In Q2 2020, Greenwich […]
As events around the coronavirus continue to evolve, many advisors have realised the importance of proactive communication with their clients. The means of the communication has also changed as more communication are actioned via online meetings, phone calls and even social media. Being active on social media was important before COVID-19, but now, it is […]
While the focus is often on the commercial importance of data protection, privacy is also recognised as an important human right. This recognition is evidenced in South Africa, where the right to privacy is protected under the common law, Section 14 of the South African Constitution, and through the Protection of Personal Information Act, 4 of […]
