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Tag Archives | social media

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Quality, not quantity, counts as far as social media marketing is concerned

I don’t have many followers on social media. Am I doing something wrong? Should I just close my account? The number of followers that financial advisers have is not a reflection of how likely they are to attract prospects from social media marketing. According to many social media experts in the financial service space, the […]

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South African Banking Sentiment Index 2020 – Banks fail social media response test horribly

New entrants, African Bank and Discovery Bank, claimed the first and last positions respectively in BrandsEye’s annual South African Banking Sentiment Index. In its fifth year of producing the Index, BrandsEye collected more than 2 million social media posts from consumers about South African banks from September 2019 to August 2020. The posts are analysed […]

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Advisors now more dependent on social media

“Amid the coronavirus pandemic, financial advisors are flocking to social media in order to maintain contact with clients and prospects and to stay abreast of developments in their industry,” according to research released by Greenwich Associates. The research examined the growing role of social media as an influencer of/for financial advisors. In Q2 2020, Greenwich […]

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The Protection of Personal Information and Social Media

While the focus is often on the commercial importance of data protection, privacy is also recognised as an important human right. This recognition is evidenced in South Africa, where the right to privacy is protected under the common law, Section 14 of the South African Constitution, and through the Protection of Personal Information Act, 4 of […]

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Social media – Five tips for cyber safety

A recent article published by Discovery explains that social media, apps and devices can leave any business vulnerable to crime. With cybercrime, it’s important to remember that criminals will take their time to research every aspect of a person or a business online so they can find ways to raise a person’s curiosity or to […]

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Social Media – Not just for millennials

“Aside from the controversy it’s found itself in because of its involvement in spreading ‘fake news,’ Facebook is still possibly the most powerful social media platform on Earth”, Johnny Sandquist, owner of Three Crowns Copywriting and Marketing, recently shared in an blog post published on the Covisum website. He further explains that although the social […]

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