As events around the coronavirus continue to evolve, many advisors have realised the importance of proactive communication with their clients. The means of the communication has also changed as more communication are actioned via online meetings, phone calls and even social media. Being active on social media was important before COVID-19, but now, it is […]
While the focus is often on the commercial importance of data protection, privacy is also recognised as an important human right. This recognition is evidenced in South Africa, where the right to privacy is protected under the common law, Section 14 of the South African Constitution, and through the Protection of Personal Information Act, 4 of […]
South African insurers have struggled to keep up with increased customer demands during the Covid-19 crisis. This was one of the take outs of an assessment of the South African insurance industry by BrandsEye during the lockdown. The assessment was based on an analysis of social media feedback about SA insurers during the pandemic. For […]
The power of social media once again came into play when a claim dispute was resolved after the insurer initially turned down a claim. According to media reports, DA MP Cameron Mackenzie was shot and wounded during an attempted robbery in Midrand last week Wednesday. News24 reported that the injuries left his car covered in […]
A recent article published by Discovery explains that social media, apps and devices can leave any business vulnerable to crime. With cybercrime, it’s important to remember that criminals will take their time to research every aspect of a person or a business online so they can find ways to raise a person’s curiosity or to […]
“Aside from the controversy it’s found itself in because of its involvement in spreading ‘fake news,’ Facebook is still possibly the most powerful social media platform on Earth”, Johnny Sandquist, owner of Three Crowns Copywriting and Marketing, recently shared in an blog post published on the Covisum website. He further explains that although the social […]
According to LIMRA, an international company specialising in research and education in the financial services industry, financial advisors could stand to benefit from having more of a presence on social media, especially if they are looking to work with younger consumers. Although their research is based on an American sample, the results can be educational […]
Social media is becoming an increasingly important dynamic in disaster response; one that the authorities must engage with in order to remain current. This is particularly important given the potential for both intentional and unintentional misinformation. This was one of the key points of the independent disaster report that was released by Santam last Thursday. […]
Opening a social media account is easy. But, simply opening an account and posting a few updates is not good enough to say that you have accomplished social media. By avoiding some basic missteps, many businesses, including financial advisors, have the ability to increase ROI and create more opportunities from their social media accounts. Greg […]
The 2019 Social Media Landscape Report showcases the South African digital and social media trends. The report confirms that social media is growing rapidly in South Africa, with users constantly finding ways to use each platform effectively and brands finding better ways to engage. The latest statistics (and its growing by the day) show the […]
