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Tag Archives | social media

Does social media really make us lie more

Does social media really make us lie more?

It’s commonly believed that communicating online, as opposed to in person, results in people telling more lies. But the results of a recent study challenge that perception. David Markowitz, Assistant Professor of Social Media Data Analytics at the University of Oregon, had 250 people record their social interactions and number of interactions with a lie […]

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Scammers selling fake FSCA regulatory exam certificates on social media

Scammers operating on social media are defrauding people by claiming they can issue certificates for the FSCA’s regulatory exams. At least two of these scammers claim to work at Moonstone’s Sandton’s exam venue. Since early last year, Moonstone has been documenting complaints – along with supporting screen shots and emails – from students who have […]

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The potential pitfalls of sharing information

The potential pitfalls of sharing information on Social Media

So, you get this message on social media and, for whatever reason, you decide to share it with your friends, without any intention to incite violence. Well, legally, you could get into serious trouble. An article published by Werksmans titled Incitement of public violence (on social media) and the repercussions for individuals and contracts, notes: […]

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Potential POPIA impact on social media

A very interesting article on the Werksmans website provides some insight into what may just be the first of many unforeseen outcomes of this new legislation.   A Legalbrief Today article points out that, in the focus of the Act on juristic entities, it may have lost sight of how it would impact on natural […]

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Pandemic fast tracked use of social media

During the COVID-19 pandemic, 74% of U.S. financial advisors who used social media for business initiated new relationships or onboarded new clients, according to the Putnam Investments Social Advisor 2020 Study.  The research found that 55% of advisors who initiated new client relationships say they had increased their use of social media during the pandemic. […]

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Five mistakes financial advisors make on social media and ways to avoid them

As a financial advisor, it is key that you utilise social media as a part of your overall marketing strategy. It not only boosts your engagement with clients, but gives people access to your content and increases your leads. However, success in the social media space does not happen overnight. While it’s great to increase […]

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Social media financial advice – Dangers to highlight to your clients

A recent phenomenon on the popular social media platform, TikTok, called ‘Fintok’ is causing concern that viewers could be vulnerable to financial misinformation. Many of these videos come across as “get-rich-quick” schemes – showing off cars, big houses or private islands. They also share financial advice nuggets, or promote buying certain stocks with catchy titles […]

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Top ways to promote your business on Facebook

One year since the country entered lockdown, digital payments have become the norm for convenient and safe transactions. Illustrating this trend, online payment gateway PayFast saw a 412% increase in payments made using QR codes between 01 March 2020 and 28 February 2021. Some of the fastest new growth industries include online alcohol sales, bakeries […]

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Quality, not quantity, counts as far as social media marketing is concerned

I don’t have many followers on social media. Am I doing something wrong? Should I just close my account? The number of followers that financial advisers have is not a reflection of how likely they are to attract prospects from social media marketing. According to many social media experts in the financial service space, the […]

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