I don’t have many followers on social media. Am I doing something wrong? Should I just close my account? The number of followers that financial advisers have is not a reflection of how likely they are to attract prospects from social media marketing. According to many social media experts in the financial service space, the […]
The COVID-19 pandemic turned 2020 into an unprecedented year, leading to changes in the way we live and work. In 2021, some of these trends are likely to continue, reshaping everything from the way we do business to the financial landscape. One of these is the increase in social media usage. Various reports and statistics […]
New entrants, African Bank and Discovery Bank, claimed the first and last positions respectively in BrandsEye’s annual South African Banking Sentiment Index. In its fifth year of producing the Index, BrandsEye collected more than 2 million social media posts from consumers about South African banks from September 2019 to August 2020. The posts are analysed […]
“Amid the coronavirus pandemic, financial advisors are flocking to social media in order to maintain contact with clients and prospects and to stay abreast of developments in their industry,” according to research released by Greenwich Associates. The research examined the growing role of social media as an influencer of/for financial advisors. In Q2 2020, Greenwich […]
As events around the coronavirus continue to evolve, many advisors have realised the importance of proactive communication with their clients. The means of the communication has also changed as more communication are actioned via online meetings, phone calls and even social media. Being active on social media was important before COVID-19, but now, it is […]
While the focus is often on the commercial importance of data protection, privacy is also recognised as an important human right. This recognition is evidenced in South Africa, where the right to privacy is protected under the common law, Section 14 of the South African Constitution, and through the Protection of Personal Information Act, 4 of […]
South African insurers have struggled to keep up with increased customer demands during the Covid-19 crisis. This was one of the take outs of an assessment of the South African insurance industry by BrandsEye during the lockdown. The assessment was based on an analysis of social media feedback about SA insurers during the pandemic. For […]
The power of social media once again came into play when a claim dispute was resolved after the insurer initially turned down a claim. According to media reports, DA MP Cameron Mackenzie was shot and wounded during an attempted robbery in Midrand last week Wednesday. News24 reported that the injuries left his car covered in […]
A recent article published by Discovery explains that social media, apps and devices can leave any business vulnerable to crime. With cybercrime, it’s important to remember that criminals will take their time to research every aspect of a person or a business online so they can find ways to raise a person’s curiosity or to […]
“Aside from the controversy it’s found itself in because of its involvement in spreading ‘fake news,’ Facebook is still possibly the most powerful social media platform on Earth”, Johnny Sandquist, owner of Three Crowns Copywriting and Marketing, recently shared in an blog post published on the Covisum website. He further explains that although the social […]
