The world of social media can be overwhelming for some. How do you keep up with the latest trends and social media platforms? Do you have to have a presence on all? What is better – Facebook or Twitter?
One of the main differences is that Facebook allows likes and friends while Twitter’s call to action is to follow.
“To follow” – this is a good starting point for a new Twitter user as Twitter is a great way to get news and to stay up to date with the industry. Follow industry experts, publications or bloggers you find interesting. Follow clients and prospects – in this way you can keep up to date with what is happening in their lives.
But what do all those symbols and terms mean? Let’s look at a few basic terms (from Twitter’s glossary):
| @ – The @ sign is used to call out usernames in Tweets: “Hello @twitter!” People will use your @username to mention you in Tweets, send you a message or link to your profile. A username is how you’re identified on Twitter, and is always preceded immediately by the @ symbol. For instance, Moonstone is @MoonstoneInfo | |
| # – This symbol is known as a “hashtag.” A hashtag is also any word or phrase immediately preceded by the # symbol. When you click on a hashtag, you’ll see other tweets containing the same keyword or topic. | |
| like (the heart sign) – Tap the heart icon to like a Tweet and the author will see that you appreciate it. | |
| Retweet – The act of sharing another user’s Tweet to all of your followers by clicking on the Retweet button. |
Set up your Twitter account today. Twitter isn’t only about what you say to others; it’s about what they say to you!
