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Social-Media-Policy

To tweet or not to tweet

The world of social media can be overwhelming for some. How do you keep up with the latest trends and social media platforms? Do you have to have a presence on all? What is better – Facebook or Twitter?

One of the main differences is that Facebook allows likes and friends while Twitter’s call to action is to follow.

“To follow” – this is a good starting point for a new Twitter user as Twitter is a great way to get news and to stay up to date with the industry. Follow industry experts, publications or bloggers you find interesting. Follow clients and prospects – in this way you can keep up to date with what is happening in their lives.

But what do all those symbols and terms mean? Let’s look at a few basic terms (from Twitter’s glossary):

@ – The @ sign is used to call out usernames in Tweets: “Hello @twitter!” People will use your @username to mention you in Tweets, send you a message or link to your profile. A username is how you’re identified on Twitter, and is always preceded immediately by the @ symbol. For instance, Moonstone is @MoonstoneInfo
# – This symbol is known as a “hashtag.” A hashtag is also any word or phrase immediately preceded by the # symbol. When you click on a hashtag, you’ll see other tweets containing the same keyword or topic.
like (the heart sign) – Tap the heart icon to like a Tweet and the author will see that you appreciate it.
Retweet – The act of sharing another user’s Tweet to all of your followers by clicking on the Retweet button.

Set up your Twitter account today. Twitter isn’t only about what you say to others; it’s about what they say to you!

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