WPP and Kantar have published a ranking of the 30 most valuable South African brands. The BrandZ study, which is the only brand valuation ranking to combine company financial data with consumer insight and opinion, reinforces the importance of strong brands. While not immune to difficult circumstances, strong brands are protected from the worst macroeconomic effects and are positioned for a fast return to growth when conditions improve. This is key as South Africa adopts an increasingly more positive outlook following the 2018 change in government.
Standard Bank remains at No. 1 with a brand value of $3.55 billion but No. 2 brand, First National Bank (FNB), closes the gap with a value of $3.46 billion, having continued to invest in customer-focused digital innovation and strong communications. Meanwhile, an 11% increase in value to $846 million saw Capitec Bank (one of only three brands whose value went up) rise three places to No. 17. From its origins as a micro-lender to offering banking services to those unable to bank elsewhere, it now attracts customers across the wider socio-economic strata and continues to innovate, including launching a credit card. With an overall value of $11.83 billion, the banking sector retains its pole position in the ranking.
The expanded scope of the research covering life insurance for the second year saw two newcomers to the Top 30. Sanlam, valued at $1.04 billion, is No. 15 and Liberty is No. 27 with a value of $406 million.
“Brands that have dared to be different have continued to innovate and dedicated themselves to really understanding the South African consumer – particularly during more challenging economic times when people are conscious of what they’re spending. These brands are well-placed for future growth as we begin to see green shoots and increased optimism within the South African economy”, Ivan Moroke, CEO at South Africa Kantar, Insights Division shared.
Click here to download the press release that includes the BrandZ Top 30 Most Valuable South African Brands of 2019 list.
Click here to download an infographic of the Top 10 brands.