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Privacy & Digital Marketing

With the recent Facebook–Cambridge Analytica data scandal as well as the European Union’s new set of data privacy laws that were implemented on 25 May 2018, data protection and privacy are two of the most talked about subjects in board meetings as well office corridors.

As data and analytics are a big driver in how businesses revolutionise their marketing and sales, the question now is how to balance your digital marketing drives and privacy rulings.

In a recent ITWeb article, Grapevine discusses a few things that companies can do to protect their reputation as well as their customer data. The implementation of a data privacy audit, reducing data collection and retention, securing the data you store, creating and updating your privacy policy as well as keeping customers informed are some of the steps they point out as the things to keep in mind when dealing with digital marketing privacy in 2018.

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