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Tag Archives | digital

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Digital distractions – the new fatal attraction?

Technology has become the most important communication tool for us all and has transformed the way in which live our daily lives, including the way in which we find, consume and retain information. The digital economy is a war zone, battling to capture our attention. It is therefore no wonder that technology is also becoming […]

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Digital transformation – COVID fast tracked use of technologies

The COVID-19 crisis has accelerated the use of technologies and digital transformation in businesses. According to research conducted by Vodafone recently, 71% of businesses have made at least one new technology investment in direct response to the pandemic. According to William Mzimba, Chief Officer for Vodacom Business “necessity is the mother of all inventions”. “As […]

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Global Insurance Research – Digital Transformation key for survival

Throughout the world, COVID-19 has been fuelling the acceleration of digital transformation. New research from TransUnion on the performance of insurers during the pandemic also indicates this trend. “The pandemic has sparked a fundamental shift in consumer demand and buying behaviour, pointing to an emerging new paradigm requiring new digital assets like seamless onboarding with […]

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Digital impact on insurance market – Intermediary role still important

“Technology, data, cultural and behavioural change of the consumer is transforming the role of the broker – and the importance of advice – in South Africa’s intermediary insurance market,” according to an article on the Techfinancial website. “In today’s digital era customers expect instant and ubiquitous service and this is driving innovation within the global […]

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Digital financial advice – Stay connected

On more than one occasion we have pointed out the importance of staying connected with your client. But what are the digital marketing Do’s and Don’ts for financial advisers, especially in the time of the COVID-19 pandemic? “Connecting is easy to do when you’re meeting with them face-to-face, but how do you translate this process […]

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Digital reality check – Your client still prefers the personal touch

Globally, 93% of consumers still prefer talking over “tapping” when it comes to sharing their brand experience or seeking recommendations, according to a consumer study released by global measurement company Nielsen. Nielsen’s Real Life vs. Digital Life report shows that although consumers are actively engaging online, word-of-mouth or real-life conversations have a stronger influence on […]

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Criminals now use digital technology to commit crime

In a recent media release, SABRIC, the South African Banking Risk Information Centre, on behalf of the banking industry informed bank customers about a scam known as ‘Business Email Compromise’ (BEC) where criminals literally ‘steal money by asking for it’. This scam targets specific employees in organisations who are authorised to transfer funds or make […]

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Digital transformation shifts from threat to opportunity

“This is a unique and exciting environment for the insurance industry, as consumers are open to a more interactive relationship with their carriers.” These are the words of Stephen O’Hearn, Global Insurance Leader, Partner, PwC Germany. PwC recently produced its 22nd Annual Global CEO Trends series that specifically focussed on Insurance trends. According to the […]

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