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How financial advisors can manage their online image and brand

As a result of information easily being shared in the world of smart phones and social media, it is important that part of a financial adviser’s marketing strategy includes the management of his or her online image and brand.

In a recent article, Jack Waymire of Paladin Digital Marketing mentions that increased Internet visibility is a great way to bring in new clients and referrals, but managing the information being shared about yourself and your firm on the Internet requires time and effort. Jack himself has spent more than 25 years in the financial services industry.

“By maintaining your online image and brand, you are ensuring that a potential client sees exactly what you want them to see if they conduct an online search for a financial advisor in their area and your results show up in their search engine.”

Here are 5 tips to consider when managing your online presence:

1) Review what is already out there
2) Create or enhance your social media profiles
3) Review your branding
4) Stay on top of feedback
5) Consider hiring a professional digital marketing agency

To read more about his tips, click here.

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