Karlyne Zovitsky writes:
It’s that time of the year again – where digital marketers ask ‘what’s next?’ and ‘what’s new’? What trends and tactics should we spend our marketing budget on?
And without a doubt, you will find endless articles with various predictions on what to expect and what not to expect. Will Facebook videos completely dub shared articles? Will advertisers jump at the opportunity to use Snapchat’s (future) image recognition technology for ad retargeting? Will Instagram take it even further with their Snapchat inspired storytelling feature? How far will the development and innovation of Messaging apps go? WhatsApp just launched their own ’24 hour disappearing content’ feature only 2 weeks ago, allowing users to update their status with a photo, video or GIF. And just how much will mobile take over our marketing to come?
I have broken down and summarised the 10 digital marketing trends that I think will shape 2017, and why businesses need to consider these trends to stay competitive in the digital landscape.
Click here to read the full article on the Conversion Advantage website.