I recently downloaded a 16-page white paper titled The Advisor’s Guide to Digital Marketing which offers a wide variety of tips on how you can use various platforms to optimise your client contact via digital media.
The introduction reads:
Business today gets done not only through a handshake and signature, but with the click of a mouse, post of a tweet, and ping of an inbox. This digital era provides a variety of opportunities for you to get in front of more potential clients than ever, and to stay fully engaged with your existing client base. In this white paper, we’ll explore best practices for expanding your online presence through your website, social media, email marketing, and educational opportunities. Additionally, you’ll find ways to build your business by reframing your value conversation and enhancing the client experience.
The white paper is not “free”, in the traditional sense, as you are required to provide limited information, like your email address. You can, of course, simply unsubscribe if you receive marketing material which is not of value to you.
Click here to download the booklet.