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Tag Archives | customer

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An informed consumer is a smart consumer

July is national savings month in South Africa and consumers are once again made aware of ways and means to implement and make healthy financial decisions, which will ultimately assist the country in creating a sustainable savings culture. One of the first things that enable consumers to make healthy financial decisions, is knowing what their […]

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Surveys

Benchmark of customer satisfaction shows TCF is key

What is the SA-csi? The South African Customer Satisfaction Index (SA-csi) is an independent national benchmark of customer satisfaction of the quality of products and services available to household consumers in South Africa. The SA-csi for Short-Term Insurance is the most comprehensive survey of customer satisfaction, and is a causal model that links customer expectations, […]

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communication

Engaging with your customer – Is there a “too much”?

Tony Vidler, expert in professional services on creating strong personal branding and target marketing positioning, investigates the principle of customer engagement in a recent IRIS article. What level of contact with customers is the ‘right amount’? Vidler mentions that many years ago marketing teams provided a lot of material and support to financial advisers and […]

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5 Top customer engagement tactics to try in 2018

Neil Summers, Head of Sales at Moonstone, recently wrote an article for Bizconnect which is of great interest to those keen to explore new avenues to generate business by harnessing IT advances to their benefit. With increased Internet connectivity comes greater opportunity for online commerce and subsequent client engagement. Globally, 96% of customers with smartphone […]

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