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Tag Archives | Behavioural finance

Financial-planning

Behavioural finance insights essential in current climate to build trust between Investor and Advisor

A while ago, news headlines carried stories regarding the unfortunate CLICKS Tresemme advertisement. This whole incident caused reputational and financial damage for both CLICKS and Tresemme and financial damage for many other stores who carried the Tresemme brand. You may ask what this has to do with behavioural finance? At the time, a very influential […]

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