Iintengiso zasebusika, iintengiso zokubuyela esikolweni, kunye nezaphulelo ze-“Krisimesi ngoJulayi” ziyilelwe ukutsala abathengi abafuna ukuthenga izinto ngamaxabiso aphantsi. Noko ke, kubathengi abasele bezama ukulawula uhlahlo lwabiwo-mali lwamakhaya abo olungqongqo, isilingo sokuchitha imali sinokwenza kube nzima ukwahlula phakathi kolondolozo lwemali lokwenene nokuthenga izinto ezingeyomfuneko.
Abathengisi batyala imali eninzi ekuqondeni indlela abathengi abathenga ngayo. Ukusuka kwizakhiwo zevenkile kunye nokubekwa kwemveliso ukuya ekukhanyeni, umculo, kunye namaxabiso okuthengisa, imiba emininzi yamava okuthenga icwangciswe ngononophelo ukukhuthaza abathengi ukuba bachithe ixesha elininzi evenkileni kwaye bathenge ngaphezu kokuba bebezimisele ekuqaleni.
“Abathengisi bachitha izigidi zeeradi minyaka le ukuze baqonde indlela abathengi abazenza ngayo izigqibo, utsho uSarah Nicholson, umphathi wamava omthengi eJustMoney.
“Zonke iinkcukacha zokuthenga, ukusuka kuyilo lwevenkile ukuya kumculo, ukukhanya, kunye nonyuselo, ziyilelwe ukwandisa amathuba okuba uthenge. ‘IKrisimesi ngoJulayi’, ukunyuswa kwe-back-to-school, kunye nokuthengiswa kwasebusika yimizekelo yangoku.
“Nje ukuba uyaziqonda ezi ndlela zokuthengisa, unokwenza izigqibo zokuthenga ezinolwazi kwaye ube nolawulo olungakumbi kuhlahlo lwabiwo-mali lwakho.”
UNicholson ugxininisa ukuba obu buchule abulahlekisi ngokwemvelo.
“Ezi ndlela zokuthengisa zihlakaniphile. Iingxaki zivela xa abathengi bechitha imali eninzi kunokuba bebezimisele okanye bethenga izinto abangazidingiyo nabangenakukwazi ukuzifikelela ngokukhululekileyo. Eyona meko imbi kakhulu kuxa ukuthengwa kwempembelelo kukhokelela ematyaleni.”
Ivenkile yenzelwe ukuphembelela izigqibo zokuthenga
Uninzi lweendlela ezisetyenziswa ngabathengisi azicacanga ngokwaneleyo kangangokuba abathengi abaziboni kangako.
Ngokomzekelo, iivenkile ezinkulu zidla ngokubulisa abathengi ngemiboniso emibalabala yeziqhamo ezitsha, imifuno neentyatyambo. Imiboniso idala imbonakalo ekhawulezileyo yokutsha kunye nomgangatho phambi kokuba abathengi bangene kwindawo yokuthenga ephambili.
Amavumba amnandi, anjengesonka esisandul’ ukubhakwa okanye ikofu ephuzayo, enza umoya wokwamkela, ngelixa umculo ongasemva okhethwe ngononophelo unokuphembelela indlela abathengi abahamba ngayo ngokukhawuleza evenkileni. Umculo ocothayo ukhuthaza abathengi ukuba bakhangele ixesha elide, ngelixa umculo okhawulezayo unokunyusa amanqanaba amandla kwaye ukhuthaze ukuthengwa kwempembelelo.
Ukukhanyisa kwenziwa ngabom ngokulinganayo. Ukukhanya okuqaqambileyo ngokuqhelekileyo kusetyenziselwa ukwenza ukutya okutsha, izithambiso, kunye neemveliso zeprimiyamu zibonakale zinomtsalane ngakumbi, ngelixa ukupakishwa okunomtsalane kunye nemiboniso yemveliso elungelelanisiweyo ikhuthaza abathengi ukuba bacinge ukuba iimveliso zingena njani kwindlela yabo yokuphila kunokuvavanya izinto ezizimeleyo.
Ukwenza abathengi bahambe ngakumbi
Abathengisi nabo baqwalasela ngononophelo apho iimveliso zibekwe khona.
Izinto ezisisiseko ezinjengobisi, isonka, namaqanda zidla ngokubekwa ngasemva kwiivenkile ezinkulu, nto leyo efuna abathengi badlule kwezinye iimveliso ngaphambi kokuba bafike kwizinto ababeze kuzithenga ekuqaleni.
Ngokufanayo, iimveliso ezidumileyo zihlala zohlulwa kunokuba zidityaniswe kunye, zikhuthaza abathengi ukuba bahambe kwiipaseji ezininzi apho badibana nentengiso eyongezelelweyo.
Iimveliso ezibekwe kwinqanaba lamehlo zidla ngokufumana eyona ngqalelo inkulu, abavelisi bahlala behlawula abathengisi ngezi zikhundla zeshelufu yeprimiyamu. Kwangaxeshanye, ukutya okuziinkozo, iilekese, amashwamshwam nezinto zokudlala zidla ngokuboniswa kwinqanaba lamehlo abantwana, nto leyo eyandisa amathuba okuba abathengi abancinane baziphawule baze bacele abazali ukuba bazithenge.
Nkqu nemigca yokuphuma yenzelwe ukukhuthaza ukuthengwa komzuzu wokugqibela. Iitshokholethi, iimagazini, iibhetri, itshungama, kunye nezixhobo ezincinci zibekwe ngabom apho abathengi banexesha lokukhangela ngelixa belindele ukuhlawula.
Unikezelo olukhethekileyo alusoloko luthengiselana
Izaphulelo kunye namaxabiso okuthengisa ziphakathi kwezona zixhobo zinamandla ezisetyenziswa ngabathengisi ukuphembelela izigqibo zokuthenga.
“Namhlanje kuphela”, “Weekend special”, kunye neentengiso ezifanayo zidala imvakalelo yongxamiseko ekhuthaza abathengi ukuba bathenge ngokukhawuleza kunokuba bathathe ixesha lokuthelekisa amaxabiso okanye baqwalasele ukuba bayayifuna na imveliso.
Iintengiso zokuthenga izinto ezininzi ezifana ne-“thenga ezimbini, fumana i-free” enye okanye i-“yesithathu ye-R100” inokukhuthaza abathengi ukuba bathenge izixa ezikhulu kunokuba bebecebe, ngakumbi ukuba bagxile kugcino olubonakalayo kunokuba baya kusebenzisa izinto ezongezelelweyo.
Izaphulelo ezinkulu zeepesenti zinokuba nefuthe elifanayo.
Uphawu olubalaseleyo lwe-“50% off” lutsala umdla ngokukhawuleza, nangona abathengi besenokungazi ukuba ixabiso lokuqala linyuswe kwangaphambili okanye abathengisi abakhuphisanayo bathengisa imveliso efanayo ngexabiso elifanayo.
Abathengisi bakwasebenzisa isayikholoji yamaxabiso ngokubonisa iimveliso zeprimiyamu ecaleni kweendlela ezizezinye zexabiso eliphakathi. Into enexabiso eliphezulu yenza ukuba ukhetho oluphakathi lubonakale lufikeleleka kwaye luxabisa ngcono, nokuba abathengi bebengazimiselanga kuchitha loo mali xa bengena evenkileni.
Imiboniso emikhulu yokuthengisa ekupheleni kweepaseji isebenza injongo efanayo. Iimveliso ezibekwe kwezi ziboniso zifumana ingqwalasela engaphezulu kakhulu kunezinto ezibekwe embindini wendlela, nokuba zimele elona xabiso lilungileyo.
Okukhona ukhangela, kokukhona uthenga
Abathengisi bakwajolise ekunyuseni ixesha elichithwa ngabathengi evenkileni.
Iitroli ezinkulu zokuthenga zinokwenza ukuthenga kubonakale kuncinci kunokuba kunjalo, ngokuchuliweyo kukhuthaza abathengi ukuba baqhubeke besongeza izinto. Iipaseji ezibanzi zihlala zikhokelela abathengi kwimiboniso yentengiso eneemveliso zamaxesha onyaka okanye ezinomda ophezulu, ngelixa abanye abathengisi besebenzisa ngabom uyilo lwevenkile oluneendlela ezimfutshane ezinyiniweyo, ukuze abathengi babe sesichengeni sentengiso eninzi kangangoko.
I-Wi-Fi yasimahla, iindawo zokuhlala ezitofotofo, kunye nemiboniso yemveliso zonke zikhuthaza abathengi ukuba bachithe ixesha elide bekhangela. Imiboniso yokupheka, i-makeovers yobuhle, kunye neesampuli zemveliso zivumela abathengi ukuba bazicingele besebenzisa into ngaphambi kokuba bathenge, ukwandisa amathuba okuba baya kuyongeza kwibhasikithi yabo.
Iithegi zexabiso ledijithali kunye neenkqubo zokunyaniseka zikwanceda abathengisi ukuba baphendule ngokukhawuleza kwindlela yokuziphatha kwabathengi. Iileyibhile zeshelufu ye-elektroniki zenza kube lula ukuhlaziya amaxabiso kunye nokunyuswa, ngelixa amanqaku okuvuza kunye nenkuthazo ye-cashback ikhuthaza abathengi ukuba babuye rhoqo kwaye bachithe ngaphezulu ukuze bafanelekele izibonelelo ezongezelelweyo.
Ukuthenga ngobuchule
U-Nicholson uthi ukuqonda ezi ndlela zokuthengisa yinxalenye yesisombululo kuphela. Abathengi bakwafuna izicwangciso ezisebenzayo ukunqanda ukuchitha ngaphezulu kunokuba bebejonge.
Enye yezona zinto zilula kukuthelekisa amaxabiso ngaphambi kokuba uhambe ekhaya. Ukujonga amaxabiso kubathengisi abohlukeneyo kunokunceda abathengi ukuba bachonge iintengiso zokwenyani kunokuba bathembele kuphela kwiintengiso zasevenkileni.
Ukuthenga ngoluhlu kunye nokuseta i-spe.
Cofa apha , ufunde inqaku lesiNgesi elibhalwe yi Moonstone.
