While Samsung and Koo are SA’s overall favourite brands, how did the financial services brands do in the TopBrands Survey? This survey, conducted by Kantar on behalf of Tiso Blackstar Group and the Sunday Times, is considered the leading barometer of consumer sentiment towards brands in the country.
“With twenty-one years of the Sunday Times Top Brands Survey under the belt, we’re proud of the contribution the results make in assisting brand strategists and marketers in refining their approach to the market. Understanding how consumers perceive a brand can have significant impact in directing ad campaigns and messaging to optimise effectiveness, as well as resource and budget efficiencies”, Eben Gewers, head of advertising sales at Tiso Blackstar said.
The Long-Term Insurance and Short-Term Insurance awards went to Old Mutual Group and Old Mutual Insure respectively. In addition to its Online Banking award, Capitec was also the winner in the Retail Banks category.
Click here to read more about the awards and to view the top 10 per category.
