
Momentum doubles down on IFAs – advice at the heart of its impact strategy
CEO Jeanette Marais says Momentum will ‘invest aggressively in advice’ in its effort to strengthen VNB and long-term competitiveness.

CEO Jeanette Marais says Momentum will ‘invest aggressively in advice’ in its effort to strengthen VNB and long-term competitiveness.

Despite a 20% drop in the value of new business, Momentum’s annuity earnings remain strong and underlying profitability resilient, lifting normalised headline earnings 41%.

Lump-sum product sales in Momentum Corporate and Metropolitan Life weakened, while life annuity volumes continued to grow in Momentum Investments.

The research also finds that South Africans turn to advisers primarily in times of uncertainty or when faced with a personal crisis.

The financial sector stands out with leading companies like RMB, Sanlam, Momentum, and Santam earning Top Employer status for 2025.