
Consumers are doing the maths – and AI is changing the equation
Financial pressure is prompting South Africans to scrutinise value more closely, while AI is giving them new ways to research and compare businesses before they engage.

Financial pressure is prompting South Africans to scrutinise value more closely, while AI is giving them new ways to research and compare businesses before they engage.

Old Mutual Insure’s Antonia Oakes shares her insights on the emergence of the ‘want it now’ culture and the evolution of the ‘experience economy’.