
Insurance tops consumer sentiment rankings despite service failings
DataEQ’s 2025 Index shows that insurers’ positive brand campaigns are undermined by operational weaknesses in claims, billing, and responsiveness.

DataEQ’s 2025 Index shows that insurers’ positive brand campaigns are undermined by operational weaknesses in claims, billing, and responsiveness.

King Price came out top in DataEQ’s latest Insurance Sentiment Index, which analyses what consumers are saying about their insurers.