
Allan Gray wins appeal over imitation of ‘Human value of time’ concept
Nedbank’s TV commercial – featuring the tagline ‘Time is more valuable than money. Spend it wisely’ – appropriated Allan Gray’s proprietary advertising goodwill.
Nedbank’s TV commercial – featuring the tagline ‘Time is more valuable than money. Spend it wisely’ – appropriated Allan Gray’s proprietary advertising goodwill.
A client complained that she couldn’t earn Greenbacks rewards at a BP filling station because it does not accept American Express cards.
Allan Gray argued that Nedbank’s ‘Time is more valuable than money’ campaign infringed upon its intellectual property.
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