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Tag Archives | Advertising


Amending the rules of advertising – How to keep your ads safe and within legal limits

Advertisements are likely to be the most regular contact consumers have with companies that offer financial services and products. As a financial services provider (FSP) it is therefore important to be aware of what to include in your advertising and what not. The Financial Sector Conduct Authority (FSCA) has just published the final amendments to […]

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New advertising standards for investment policies only

Chapter 4 of the proposed new Policyholder Protection rules contains details regarding advertising standards specifically applicable to investment business. No projected benefits (including but not limited to maturity, income, death, disability or (partial) surrender benefits) may be included in advertisements, brochures or similar communications if the policy benefits depend on future unknown investment performance, unless […]

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FSB: Guidelines on Advertising and Marketing

In the light of an increase in practices relating to advertisements, brochures and similar communications that are contrary to section 4(3) of the Long-term and Short-term Insurance, steps aimed at addressing this were announced at the FSB’s recent Regulatory Seminar. An information letter is being drafted to provide guidance to insurers on the interpretation and […]

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