
Behind the rewards, a much bigger Vitality business
What began as a programme rewarding healthier behaviour now spans insurance, healthcare, technology and more than 50 million members worldwide.

What began as a programme rewarding healthier behaviour now spans insurance, healthcare, technology and more than 50 million members worldwide.

Discovery Life’s 2025 statistics show 65% of payouts go to living benefits – advisers must rethink risk, product design, and client conversations.