Auto & General’s Knysna fires advert is not offensive, says ARB
Insurance advertising often addresses personal experiences of loss and hardship, so they are likely to trigger strong emotional responses, the Board says.
#CodeofAdvertisingPractice
ARB hears complaint about Naked Insurance’s ‘lose wait’ campaign
The ad’s play on words raises concerns over ‘insensitivity to weight-loss struggles’, but it does not violate the Code of Advertising Practice.
Sygnia wins appeal over advert’s claims about RA fees
The independent modelling submitted by Sygnia made it clear that the claims in the advert are mathematically and factually accurate.
Discovery marketing material ‘misleads’ by inviting multiple claims for each new dread disease
The policy’s limitations show there are circumstances in which a policyholder cannot claim for a dread disease related to a prior claim, the ARB says.
Discovery gap cover advert ‘should have made the waiting period explicit’
The ARB says the advert is misleading because it did not make it clear that the maternity benefit came with a 12-month waiting period.
Sygnia advert’s claims about RA fees based on ‘virtually meaningless’ model
The Advertising Regulatory Board questions the relevance of a hypothetical model published by National Treasury 11 years ago.
